LUZ EN LA OSCURIDAD: 2008

Sueños.... retales de mi imaginación. Imaginación ... inspiración que
mueve al hombre a ser lo que es.
Seguir un sueño es seguir la inspiración que surge de nuestro interior.
Es cuando revelamos a los otros nuestra propia luz, aquello que nos
hizo venir a este mundo.
Desde pequeño la parábola de los talentos me preocupo. Hemos de dar
nuestros talentos multiplicados por 100 al mundo para que nuestra vida
cobre sentido.
Arte, ciencia, trabajo, familia todo sirve para que demostremos al
mundo lo que somos, lo que queremos aportar a el, la dirección que
queremos implantar en el. Somos nosotros los que movemos el mundo , los
que cambiamos nuestro destino....
Vivir no es sino eso, lo demas es haber muerto en vida.

The team conducted an experiment in which 341 university students completed what they believed was a visual acuity task, during which either the Apple or IBM logo was flashed so quickly that they were unaware they had been exposed to the brand logo. The participants then completed a task designed to evaluate how creative they were, listing all of the uses for a brick that they could imagine beyond building a wall.

People who were exposed to the Apple logo generated significantly more unusual uses for the brick compared with those who were primed with the IBM logo, the researchers said. In addition, the unusual uses the Apple-primed participants generated were rated as more creative by independent judges.

“This is the first clear evidence that subliminal brand exposures can cause people to act in very specific ways,” said Gráinne Fitzsimons. “We’ve performed tests where we’ve offered people $100 to tell us what logo was being flashed on screen, and none of them could do it. But even this imperceptible exposure is enough to spark changes in behavior.”

Other than their defined brand personalities, the researchers argue there is not anything unusual about Apple and IBM that causes this effect. The team conducted a follow-up experiment using the Disney and E! Channel brands, and found that participants primed with the Disney Channel logo subsequently behaved much more honestly than those who saw the E! Channel logos.

The researchers are quick to point out how this could be applied to both the advertising end of things by concentrating more on product placement than direct ad bombardment but also on how consumers could turn around and use established corporate logos to their advantage.

“If you know you need to perform well on some task, say something athletic, you may want to surround yourself with images and brand logos that represent success in athletics,” Gráinne Fitzsimons said.

In essence using the complex informational structure of a corporate logo to assist in creating a mental state streamlined for whatever activity you’re engaged in.